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Boxing champion Shakur Stevenson's watch collection tells a story of precision and very smart investment. His Rolex Chocolate Daytona in Everose gold has appreciated 20-30% since purchase. His Sea-Dweller shows intentional collecting beyond hype. At age 27, he understands watches as liquid assets and legacy pieces. His approach mirrors his ring strategy: study, wait, strike precisely. A masterclass in building a collection that transcends luxury.

Your EDC watch isn't just tracking time—it's anchoring your entire presence. We've spent years studying what makes a watch worth wearing daily: mechanical reliability, design versatility, and build quality that improves with age. The sweet spot? 38-42mm case, automatic movement, thoughtful materials. True versatility comes from intentional design, not blandness. At Morin 24, we build premium watches without luxury tax—Swiss-grade movements, quality finishing, real testing.

In 1976, Gerald Genta revolutionized watchmaking with the Patek Philippe Nautilus: a luxury sports watch in steel that defied all conventions. Fifty years later, it remains one of the most coveted watches in the world. Discover how this bold design crossed decades, influenced the entire industry, and redefined modern luxury. A watchmaking lesson for all independent brands seeking to create timeless and authentic timepieces that tell a real story.

Since 2007, the watch community has awaited the return of the Rolex GMT-Master II Coke, that iconic red-black bicolor bezel that disappeared from the catalog. In 2024, Rolex filed a revolutionary patent to master red-black ceramic, reigniting speculation about a 2026 release. Steel or white gold? Scarcity strategy or popular launch? At Morin 24, we analyze this rumor that reveals our emotional relationship with premium mechanical watches.

The Rolex x Labubu collaboration marks a turning point in luxury watchmaking. By partnering with this Asian pop character, Rolex acknowledges that modern luxury is built on new cultural references. This improbable alliance between Swiss tradition and popular culture reveals how premium watch brands must evolve to attract a generation valuing authenticity and personal expression as much as prestige. An analysis of strategies redefining the industry today.

The watch strap determines your daily experience as much as the movement or design. Metal, leather, textile or rubber, each material offers distinct advantages in comfort, durability and style. At Morin 24, we consider the strap an essential interface between you and your timepiece. A good choice transforms a premium watch into a daily companion, a bad choice condemns it to the drawer. Discover how to choose the ideal strap according to your usage and lifestyle for maximum sa

Ostentatious luxury is a thing of the past. Today, true connoisseurs choose the minimalist watch as a symbol of success. Refined design, noble materials, flawless finishes: watch minimalism embodies a new form of elegance, more mature and personal. Wearing a simple watch means asserting you have nothing to prove. It's favoring quality over obviousness, the whisper over the shout. In a saturated world, discretion becomes the ultimate privilege.

The Rolex Submariner versus a hypothetical Rolex Fisher-Price: this absurd match reveals what truly makes a watch valuable. Between the $10,000 horological icon and the plastic toy, there exists a territory: that of accessible premium mechanical watches. At Morin 24, we create timepieces that combine real mechanics, noble materials, and timeless design, without the prohibitive price. Because a quality watch shouldn't be reserved for an elite. Real craftsmanship, honest pricin

Omega strikes hard in January 2026 with two new Speedmaster Moonwatch Professional reverse panda models. Black lacquered dial with white subdials, ceramic bezel and Master Chronometer Caliber 3861. Available in steel at $10,400 and Moonshine gold at $49,300. This bold reinterpretation of a lunar icon finally joins the permanent collection. At Morin 24, we analyze this launch that shakes up premium watchmaking codes while respecting a 57-year space heritage.

The fake AI-generated Rolex x Fisher Price collaboration went viral in late 2025. Beyond the anecdote, this phenomenon reveals deep shifts in the premium watch market. Accessibility, authenticity and transmission are becoming luxury's new values. Surviving brands won't be those clinging to old codes, but those evolving without betraying their essence. At Morin 24, we champion this approach: quality mechanical watches at fair prices.

The Rolex Datejust Wimbledon embodies horological excellence with its iconic Roman numeral dial and slate finish. Discover why this watch fascinates: its caliber 3235 movement offering 70-hour power reserve, its timeless design blending British tradition and Swiss precision, and its status as a lasting investment. We decode its price, accessible alternatives, and the lessons it teaches about true watchmaking quality.

Patek Philippe stops steel Aquanaut production, marking a major turning point in luxury watchmaking. This strategic decision reveals a profound shift: major manufactures are abandoning premium steel to refocus on noble metals. For collectors, it's a blessing: prices are exploding on the secondary market. For enthusiasts, it's a closing door. At Morin 24, we observe these developments to offer an authentic alternative that balances quality, accessibility, and timeless design.

Rolex raises its prices again in 2026. Real inflation or luxury strategy? We analyze this increase's impact on premium watchmaking and what it reveals about the sector. Between organized scarcity, watch financialization, and growing exclusion of enthusiasts, luxury watchmaking moves away from its essence. At Morin 24, we believe another path exists: offering quality mechanical watches with strong design, without artificial inflation. Authentic and accessible watchmaking.

The Rolex X Fisher Price collaboration disrupts luxury watchmaking codes. By creating a plastic watch for children, the Swiss brand redefines its strategy: reaching parents, anchoring its image from an early age, and transforming purchase into generational transmission. This bold operation reveals the premium market's evolution toward greater accessibility and humanity without sacrificing prestige. A valuable lesson on transgenerational storytelling and tomorrow's luxury.

The Rolex Cellini embodies the ultimate paradox: an elegant, refined collection nobody wants to buy. While Submariner and Daytona sell for premium prices, the Cellini sits on shelves. Why? Too classic design, catastrophic resale value, different movement. Yet it represents Rolex's pure horological legitimacy, far from bling-bling. A discreet watch, accessible (no waiting list), perfect for suits. Not an investment, but a choice of elegance in a world obsessed with sports watc

Fake Rolexes flood the market with 30-40 million counterfeits yearly. This phenomenon reveals our obsession with appearance over authenticity. At Morin 24, we defend a different vision: hand-assembled mechanical watches designed to last. Not a logo to display, but an authentic piece that tells a story. Real luxury means choosing substance over imitation, quality over social status. We believe in watches that reflect who you really are, not who you pretend to be.

The Rolex Chain phenomenon reveals much more than hip-hop culture's love for luxury timepieces. It demonstrates how a watch transcends its function to become identity, heritage, and investment. At Morin 24, we understand that true luxury lies in durability, authenticity, and emotional value. A quality mechanical watch isn't just an accessory—it's a companion that marks life's milestones and deserves to be transmitted across generations.

The 2025 Rolex Land-Dweller marks a historic shift in luxury watchmaking. Featuring a bold integrated bracelet design, a rare transparent caseback, and the revolutionary Calibre 7135 with Dynapulse escapement, it redefines the brand's DNA. This timepiece blends heritage with radical innovation, offering superior magnetic resistance and a "Flat Jubilee" fit. A true manifesto for those valuing precision, craftsmanship, and modern aesthetics.

We often get asked: what makes a watch iconic? It's not just about the price tag or the logo engraved on the dial. It's something deeper, something more visceral. And the Seiko Presage SPB463 perfectly embodies this idea. At Morin 24, we spend our days dissecting timepieces, understanding what makes them special. This Presage SPB463 caught our eye for a simple reason: it proves you can create an exceptional watch without breaking the bank, without sacrificing quality, and abo

31 million Swiss francs. That's the record-breaking price of the Patek Philippe Grandmaster Chime 6300A-010, the most expensive watch ever sold at auction. Dive into the secrets of a one-of-a-kind horological masterpiece: 20 complications, 1,366 components, and a fascinating story that redefines the limits of what's possible in haute horlogerie.