Independent Luxury Watchmaker
Crafting Timeless Watches with Precision
We started Morin 24 because we were tired of seeing the same watches everywhere. We live in a world where everything is mass-produced, coming off assembly lines without any soul.
We wanted to stop just counting hours and start dressing them instead. The "24" is there to remind us that every day is an opportunity to wear something meaningful, far from disposable standards.
The problem today is that people often buy a logo before they buy an actual object. At Morin 24, we take the opposite approach: we don't do mass production. We work on one-of-a-kind pieces.
We spend the necessary time on every case and every movement to ensure each watch has its own identity. We meet the need for true exclusivity by crafting models you will never see on anyone else’s wrist.
Our ambition is simple: to offer a real alternative to industrial luxury. Whether it’s a men’s watch or a women’s automatic, we look for the perfect balance between solid mechanics and a design that doesn’t need to shout to be noticed.
Choosing a Morin 24 means deciding to own an object that has been carefully thought out, hand-finished, and built to last as long as you do.