The Rolex Submariner versus a hypothetical Rolex Fisher-Price: this absurd match reveals what truly makes a watch valuable. Between the $10,000 horological icon and the plastic toy, there exists a territory: that of accessible premium mechanical watches. At Morin 24, we create timepieces that combine real mechanics, noble materials, and timeless design, without the prohibitive price. Because a quality watch shouldn't be reserved for an elite. Real craftsmanship, honest pricin

The fake AI-generated Rolex x Fisher Price collaboration went viral in late 2025. Beyond the anecdote, this phenomenon reveals deep shifts in the premium watch market. Accessibility, authenticity and transmission are becoming luxury's new values. Surviving brands won't be those clinging to old codes, but those evolving without betraying their essence. At Morin 24, we champion this approach: quality mechanical watches at fair prices.

The Rolex X Fisher Price collaboration disrupts luxury watchmaking codes. By creating a plastic watch for children, the Swiss brand redefines its strategy: reaching parents, anchoring its image from an early age, and transforming purchase into generational transmission. This bold operation reveals the premium market's evolution toward greater accessibility and humanity without sacrificing prestige. A valuable lesson on transgenerational storytelling and tomorrow's luxury.