The Rolex Submariner versus a hypothetical Rolex Fisher-Price: this absurd match reveals what truly makes a watch valuable. Between the $10,000 horological icon and the plastic toy, there exists a territory: that of accessible premium mechanical watches. At Morin 24, we create timepieces that combine real mechanics, noble materials, and timeless design, without the prohibitive price. Because a quality watch shouldn't be reserved for an elite. Real craftsmanship, honest pricin

The fake AI-generated Rolex x Fisher Price collaboration went viral in late 2025. Beyond the anecdote, this phenomenon reveals deep shifts in the premium watch market. Accessibility, authenticity and transmission are becoming luxury's new values. Surviving brands won't be those clinging to old codes, but those evolving without betraying their essence. At Morin 24, we champion this approach: quality mechanical watches at fair prices.

The Rolex Datejust Wimbledon embodies horological excellence with its iconic Roman numeral dial and slate finish. Discover why this watch fascinates: its caliber 3235 movement offering 70-hour power reserve, its timeless design blending British tradition and Swiss precision, and its status as a lasting investment. We decode its price, accessible alternatives, and the lessons it teaches about true watchmaking quality.

Rolex raises its prices again in 2026. Real inflation or luxury strategy? We analyze this increase's impact on premium watchmaking and what it reveals about the sector. Between organized scarcity, watch financialization, and growing exclusion of enthusiasts, luxury watchmaking moves away from its essence. At Morin 24, we believe another path exists: offering quality mechanical watches with strong design, without artificial inflation. Authentic and accessible watchmaking.

The Rolex X Fisher Price collaboration disrupts luxury watchmaking codes. By creating a plastic watch for children, the Swiss brand redefines its strategy: reaching parents, anchoring its image from an early age, and transforming purchase into generational transmission. This bold operation reveals the premium market's evolution toward greater accessibility and humanity without sacrificing prestige. A valuable lesson on transgenerational storytelling and tomorrow's luxury.

The Rolex Cellini embodies the ultimate paradox: an elegant, refined collection nobody wants to buy. While Submariner and Daytona sell for premium prices, the Cellini sits on shelves. Why? Too classic design, catastrophic resale value, different movement. Yet it represents Rolex's pure horological legitimacy, far from bling-bling. A discreet watch, accessible (no waiting list), perfect for suits. Not an investment, but a choice of elegance in a world obsessed with sports watc