The Rolex Submariner versus a hypothetical Rolex Fisher-Price: this absurd match reveals what truly makes a watch valuable. Between the $10,000 horological icon and the plastic toy, there exists a territory: that of accessible premium mechanical watches. At Morin 24, we create timepieces that combine real mechanics, noble materials, and timeless design, without the prohibitive price. Because a quality watch shouldn't be reserved for an elite. Real craftsmanship, honest pricin

Rolex raises its prices again in 2026. Real inflation or luxury strategy? We analyze this increase's impact on premium watchmaking and what it reveals about the sector. Between organized scarcity, watch financialization, and growing exclusion of enthusiasts, luxury watchmaking moves away from its essence. At Morin 24, we believe another path exists: offering quality mechanical watches with strong design, without artificial inflation. Authentic and accessible watchmaking.